Success all round for AZUR Solar's presence at Intersolar Europe 2010

 This SME technology based company from Baden-Württemberg receives high praise for it's new stand design / Trade public very interested in product innovation and company development

"We keep being congratulated on our new exhibition stand. Its design deliberately sets out to create harmonious flowing lines and a feeling of openness. In a sense, the stand reflects our philosophy as a leading photovoltaic technology company: AZUR Solar is always open to new technological developments," confirms Managing Director Bernd Sauter looking back at Intersolar Europe 2010.

At the AZUR Solar stand, the international trade public showed great interest in two developments of existing products, which made their début in Munich; firstly,  the two new RAL colours for the revolutionary coating of AZUR 2P module surfaces and secondly new ways of fixing the photovoltaic foil "Powerfolie AZUR 2F", including utilisation of a strong Velcro strip.

It was not, however, only the products and innovative technologies that caught the eye of the visiting professionals, but also the underlying progress and growth of the company. Bernd Sauter and his colleagues on the management and sales and marketing teams were struck by the number of questions about the success and continued growth of AZUR Solar in recent years: "There was a great deal of interest in our product innovations amongst the public but they were also increasingly turning their attention to the AZUR Solar company itself. It continues to be very important to me that we should remain a locally based company, which moves forward step by step, using the results of our own research and development. We are particularly flattered by the considerable attention paid to our stand by the trade media."

AZUR Solar's dual marketing strategy aims simultaneously at both European and International markets. The reception amongst the non-European public has been even better than last year. For example, many visitors from the Arab world as well as from Israel found their way to AZUR Solar's "eye-catcher" of a stand. "Our contribution to the applicability and increased efficiency of photovoltaics with our AZUR 2P and 2F systems is appreciated both in Europe and America and in the Arab world as well. In the latest planning work for our major Project in Pakistan, we shall also need to demonstrate our considerable expertise in desert regions."